Shopify President Harley Finkelstein says the company's Audiences marketing tool, which uploads customer data to Meta and Google's ad platforms, is a key focus (Tim Bradshaw/Financial Times)
Tim Bradshaw / Financial Times:
Shopify President Harley Finkelstein says the company’s Audiences marketing tool, which uploads customer data to Meta and Google’s ad platforms, is a key focus — Canadian ecommerce group touts new tool that allows retailers to pool customer data and better target ads
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