Memo to staff: Adam Mosseri says its surveys of creators show Instagram lags behind TikTok and YouTube on the most important creator satisfaction dimensions (The Information)
The Information:
Memo to staff: Adam Mosseri says its surveys of creators show Instagram lags behind TikTok and YouTube on the most important creator satisfaction dimensions — For the past couple of years, as Instagram has sought to better compete with TikTok, becoming more appealing to creators has been a top priority.
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