A look at "de-influencers", a rising cohort of TikTok users criticizing viral products and promoting thoughtful shopping; #deinfluencing videos passed 68M views (Wall Street Journal)

February 5, 2023

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Wall Street Journal:

A look at “de-influencers”, a rising cohort of TikTok users criticizing viral products and promoting thoughtful shopping; #deinfluencing videos passed 68M views — TikTok users are speaking critically about viral products and advocating for thoughtful shopping habits.

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